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Jeff Hayzlett
Chief Marketing Officer, Kodak
Jeff is the Chief Marketing Officer and Vice President, Chairman’s Office for the Eastman Kodak Company. In this role Jeff has responsibility for Corporate and Product Public Relations, Communications and Public Affairs, Brand Management, Corporate Sponsorships, Market Development, Corporate Relationships, Business Development, and Partnerships.
Jeff is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide. He’s also a frequent guest and commentator on television shows such as CNBC’s The Big Idea with Donny Deutsch, Fox Business News and NBC’s Celebrity Apprentice with Donald Trump.
I know Jeff from our membership in The National Speakers Association. The reason I asked him to share his brilliance with us on Personal Brilliance - Up Close and Practical is the fact that he is playing a critical role in the resurgence of the Eastman Kodak company, one of America’s greatest brands, primarily based on innovation, which is what Personal Brilliance is all about. I think everyone will be surprised by some of Kodak’s technologies.
Learn more about Kodak on the web.
Follow Jeff on Twitter.
Listen using the player below, click here, or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews Kodak Chief Marketing Officer Jeff Hayzlett, exploring how he uses the Personal Brilliance catalyst Awareness in his successful life. Jim Canterucci has some tips on Awareness for you as well.
Some of this episode's highlights:
- The transformation process at Kodak
- Kodak Moments to Kodak Momentum - Innovations
- Your question to answer ratio
- The danger of thinking you know
- Healthy debate
- FAST Focus, Accountability, Simplicity, and Trust
- Donald Trump's Celebrity Apprentice coupe
- Branded Content
- Screw up faster
Interact with both Jeff and Jim with your questions. Click here and comment on the blog post.
Listen using the player below, click here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews Kodak Chief Marketing Officer Jeff Hayzlett, exploring how he uses the Personal Brilliance catalyst Curiosity in his successful life. Jim Canterucci has some tips on Curiosity for you as well.
Some of this episode's highlights:
- Why and Why not?
- Chief Listening Officer
- Ingrain yourself in your market
- Creating tension
- Getting close to the edge of the table
- Capturing customer behavior
- The Kodak ZI6 video camera as an example of Personal Brilliance
- Questions to ask potential partners
- Using customer experience knowledge to foster customer curiosity
- Are we real?
Interact with both Jeff and Jim with your questions. Click here and comment on the blog post.
Listen using the player below, click here or subscribe via iTunes.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews Kodak Chief Marketing Officer Jeff Hayzlett, exploring how he uses the Personal Brilliance catalyst Focus in his successful life. Jim Canterucci has some tips on Focus for you as well.
Some of this episode's highlights:
- Conditions of satisfaction
- One company - a branded house
- It's not all online - the use of print for marketers
- Print marketing innovations
- Social networking online to listen to your customers
- Filtering the feedback
Interact with both Jeff and Jim with your questions. Click here and comment on the blog post.
Listen using the player below, click here or subscribe via iTunes.
In this episode of Personal Brilliance – Up Close and Practical, Jim Canterucci interviews Chief Marketing Officer of Kodak Jeff Hayzlett, exploring how he uses the Personal Brilliance catalyst Initiative in his successful career.
For detailed show notes click here.
In this episode of Personal Brilliance - Up Close and Practical, Jim Canterucci interviews Kodak Chief Marketing Officer Jeff Hayzlett, exploring how he uses the Personal Brilliance catalyst Initiative in his successful life. Jim has some tips on Initiative for you as well.
Some of this episode's highlights:
- Taking Risks
- Be willing to be a beginner
- Making mistakes
- Impact of budget on initiative
- The delivered promise is your brand
- Make the message more relevant
- Rewarding initiative
- Bring the bad news quickly
- You can change directions in mid stream
- Give permission
- What's under your carpet?
Interact with both Jeff and Jim with your questions. Click here and comment on the blog post.
This is the complete Jeff Hayzlett Personal Brilliance - Up Close and Practical interview with Jim Canterucci.
Listen using the player below or click here.